Seguindo a linha de criações de campanhas sem agências, o Google também lançou seu Ad Creation Marketplace, para que anunciantes encontrem profissionais de criação:

What is the Google Ad Creation Marketplace?
In the Ad Creation Marketplace, you’ll find industry professionals who can provide script writing, editing, production, and voice-over talent at an affordable package cost. It’s free to search for and send project bids to specialists, and you aren’t under any obligation to work with them until you accept a bid.

Qualified production experts
We maintain quality in the Marketplace by screening specialists based on technical and creative criteria, and by requiring that specialists offer a full suite of services (concept creation, script writing, voice-over, and production) at reasonable prices.

Timely turnarounds – from your request to final ad delivery
Finding a specialist and getting an ad delivered to your account can take as little as a few days to a week, on average. Final ads will be available in your account so you can immediately activate your campaign once they’re delivered.

Cost of ad creation
Once you accept a specialist’s bid, you might expect to spend anywhere between $100 and $1000 for your ad, depending on a variety of factors.

Por enquanto está em fase de testes, mas alguns screenshots já circulam pela web:

Aliás, tudo isso coincide com o lançamento do Google TV Ads, para anúncios segmentados para TV digital.

Mais detalhes no site do GoogleAdWords: Advertising on TV just got easier with Google TV Ads.